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The Bar Takeover

Immersion Week

Immersion Week

A full week working side by side with you and your team: diagnostic, double-shift training, operational systems, and a complete professional recipe program. Everythiing your bar needs to run without depending on me.

Let's talk about your project
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● Do any of these sounds familiar?

If you've been catching yourself thinking any of these lately, your bar needs more than a quick fix.

  • "I know my team can do more, but I don't have time to train them properly."
  • "Every month I tell myself I'll review recipe costs — and every month it slips by."
  • "My menu hasn't changed in years, and I don't even know which cocktails actually make me money and which ones are bleeding me dry."
  • "I have good people, but every bartender makes drinks their own way. There's no standard."
  • "I know I'm losing money somewhere, but I don't have the tools to see it clearly."
  • "What I need isn't another training. I need someone to roll up their sleeves with me and actually fix this."

"I know those phrases because I've heard them in every bar I've walked into over 20 years. The owner knows something isn't working. What they're missing isn't more information — it's an experienced ally who steps in with them and resolves it."

Anthony Medina · SHADÛÛ
● Your ally behind the bar

Anthony Medina — 20 years behind the bar, 23+ operations across 8 countries

I started as a bartender in Venezuela. I worked with 80+ location chains like UDON. I designed and led beverage programs in Miami, New York, Europe, and Latin America. I competed, judged, and trained bartenders for two decades.

But what truly defined me as a professional was understanding that cocktails without business is just a hobby — and business without cocktails is just a generic bar. My work lives at the intersection: where every recipe has a margin, every process has a purpose, and every decision is backed by data.

Today I run SHADÛÛ Hospitality Consulting and use Artificial Intelligence tools to accelerate what used to take weeks. But the foundation stays the same: getting inside your operation, working with you, and leaving it better than I found it.

"Anthony is a game-changer. Working with him at UDON in Miami completely transformed our bar experience — from cocktail creativity to team performance and overall execution. He brings vision, structure, and results."

Jordi Vidal — CEO & Co-Founder, UDON Asian Food (80+ ubicaciones)
● How the week works

7 days of real work inside your operation

Every day produces visible results. There are no passive observation days — from day one, we're executing.

Pre-Work

3 days prior

Pre-Analysis & Baseline

I analyze your data: 90 days of POS sales, inventory, recipes, and operational structure. I arrive with a KPI baseline and dashboard ready to go.

→I come prepared. You see this is serious before it even starts.
Day 1

Mystery Shopper

Mystery Shopper & 360° Diagnostic

I experience your bar the way your guest does. Then we sit down together and I show you what I found.

→Executive report + quick wins we apply that same day.
Day 2

Audit

Audit + Setup & Blueprinting

We review the full menu. 8 hero cocktails + 2 Zero-ABV with costing and spec sheets. We redesign the station, mise en place, and checklists.

→Professional recipe book + station blueprint + printed checklists.
Days 3 & 4

Double shift

Staff Training (AM + PM)

I work with your team across both shifts. Technique: jigger use, build sequence, speed. Service: order-taking, upselling, storytelling, closing.

→Visual mini-SOPs + service and upsell scripts by station.
Day 5

Throughput

Throughput & Service Blueprinting

We measure real output: drinks per hour, bottlenecks, capacity vs. demand. We adjust scheduling and flow.

→Capacity sheet + SPLH adjustments.
Day 6

Live Coaching

Live Coaching & Inventory

Live coaching during peak service. Directed count of key SKUs. We set up the operations dashboard.

→KPI dashboard + calibrated inventory.
Day 7

Close

Executive Close & Roadmap

We sit down — you and me. Before/after. A 90-day plan with owners, targets, and success criteria.

→Decision Memo + 30/60/90 Roadmap + RACI Matrix.
● Everything you walk away with

When I leave, your bar isn't left hanging. It's left with all of this.

Every tool works without me. My goal is to leave you fully independent.

Executive Diagnostic Report

Key findings, real impact, and prioritized actions. One page.

Complete Standardized Recipe Book

8 hero + 2 Zero-ABV with spec sheet, G/B/B costing, SOP, and storytelling.

Station Blueprint + Checklists

Redesigned layout + opening, closing, batches, mise en place, and garnish checklists.

Service & Upsell Mini-SOPs

20 critical service points with daily KPIs. Printed by station.

KPI Dashboard

Margin, ticket, SPLH, shrinkage, and voids. 3 minutes a day from your POS.

Decision Memo + 30/60/90 Roadmap + RACI

Where you were, where you are, what to do in the next 90 days.

30-Day Remote Follow-Up

I don't let go of your hand. 30 days available for questions, progress check-ins, and support.

● Expected results

I put in a week of intensive work and 20 years of experience. You bring the execution. Together we move this.

If your team implements the systems, your manager uses the dashboard, and there's operational discipline:
+4–8 p.p.

Beverage margin

+8–15%

Average ticket

−15–30%

Shrinkage and voids

+8–12%

SPLH

+10 pts

NPS

These are not absolute guarantees. They are real targets based on operations that execute with commitment. Monetary figures are illustrative examples.

● Why Immersion Week

The difference between fixing a problem and building a system

A Full Day fixes what's urgent in 6 hours. But if what you need is a real transformation — complete recipe book, trained team, built systems, KPIs in place, and a 90-day roadmap — you need a full week. necesitas una semana.

Immersion Week is for you if...

✓Your bar needs a deep transformation, not a patch.
✓You want someone fully committed alongside you for a complete week.
✓You need a recipe book, SOPs, training, and control systems — everything.
✓You're ready to invest one week that changes the next year of your bar.

Not for you if...

✕You just need a quick adjustment (The Bar Reset — Full Day).
✕You're in concept phase with no active operation (The Blueprint).
✕There's no real willingness to implement changes.
● My commitment to you

If on the first day of working together you don't feel this is going to change the direction of your bar, we stop. No charge beyond logistics.

Because if I can't demonstrate value in the first few hours inside your operation, I haven't earned the full week.

I prove it first. Then I ask for trust.

In 23+ operations across 8 countries, no one has ever asked to stop.
● Frequently Asked Questions

Before we talk

3 days of pre-work + 7 days on-site + 30 days of remote follow-up. Roughly 6 weeks from start to finish.

The full bar team on training days (double shift, AM and PM). One decision-maker — owner, GM, or F&B Director — at the kickoff and the executive close.

The Full Day fixes what's urgent in 6 hours. The Immersion Week builds complete systems: a professional recipe book, SOPs, double-shift training, a KPI dashboard, and a 90-day roadmap.
90 days of POS sales data, your current menu, recipes, costs, and inventory. I'll send you a detailed preparation checklist once we schedule.
Yes. All of the U.S. and Latin America. Travel and accommodation are quoted separately.
Book a 20-minute call. Tell me your situation. I'll send you a custom quote within 24 hours. No commitment, no pressure.
● Your bar has more potential than the numbers show

In one week working together, we build what your bar has needed for months.

Book a call. Tell me about your bar. I'll be straight with you about whether Immersion Week is what you need — or if another format makes more sense.

Book your call — my next spot fills fast

Only 2 projects per month · Miami | Orlando | LATAM